Anaconda Braces

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Privacy Policy

Last updated: September 11, 2026

This Privacy Policy describes how Anaconda Braces (anacondabraces.com, the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. We refer to any information that can uniquely identify an individual as “Personal Information”.

Device information

Examples collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Order information

Examples collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Purpose of collection: to provide products or services to you, fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and (in line with the preferences you have shared with us) provide information or advertising relating to our products or services.

Source of collection: collected from you.

Customer support information

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using our contact form to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. We use e-commerce and payment processors to power our online store.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

We use analytics tools such as Google Analytics to help us understand how our customers use the Site. You can read more about Google’s practices at policies.google.com/privacy. You can opt-out of Google Analytics at tools.google.com/dlpage/gaoptout.

You can opt out of targeted advertising by visiting:

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful basis (GDPR)

If you are a resident of the European Economic Area, we process your Personal Information under the following lawful bases:

  • Your consent
  • The performance of the contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, which do not override your fundamental rights and freedoms

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Anaconda Braces does not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our checkout and payment processors use limited automated decision-making to prevent fraud (for example, temporary denylist of IP addresses or credit cards associated with repeated failed transactions), which does not have a legal or otherwise significant effect on you.

Your rights

GDPR. If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the form on our Contact page.

CCPA. If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the Right to Know), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the form on our Contact page.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as region and cart contents), and by providing insights into how our Site is used. We use the following categories of cookies:

Functional cookies

Required for the Site to work properly. These enable core features such as adding products to your cart, proceeding through checkout, and remembering login state. Blocking these will prevent parts of the Site from working.

Analytics and performance cookies

Help us understand how visitors interact with the Site so we can improve navigation, product pages and overall experience. Examples: Google Analytics, first-party analytics. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Advertising and marketing cookies

Used to deliver relevant ads on other websites based on your visit to our Site, and to measure the effectiveness of our marketing campaigns. Examples: Meta (Facebook/Instagram) Pixel, Google Ads, TikTok Pixel. See the Behavioural Advertising section above for opt-out options.

Session cookies expire when you close your browser. Persistent cookies remain on your device until they expire or you delete them; most of the persistent cookies we use expire between 30 minutes and two years from the date they were downloaded.

You can control and manage cookies in your browser settings. Most browsers automatically accept cookies but you can choose to block or delete them. Please keep in mind that removing or blocking cookies may negatively impact your user experience.

Do Not Track

Because there is no consistent industry understanding of how to respond to Do Not Track signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using our contact form.